At PBS SoCal, Success Attracting Corporate Support through PBS KIDS Sponsorships

Posted by Anna McDonald on

With a staff member exclusively dedicated to developing corporate funding for PBS KIDS, PBS SoCal is finding enthusiastic support for their children’s programming and services.

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PBS KIDS Kart Kingdom Goes Well With Asparagus

Last Updated by Anna McDonald on

WGBY’s annual Asparagus Festival is a celebration of all things local and agricultural through one of Western New England’s most famous crops. With a steady increase in the number of children attending the festival with their parents over the years, WGBY leverages the event to further the station’s commitment to education, incorporating PBS KIDS Kart Kingdom for the first time this year.

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WSRE Meets Community Needs with PBS KIDS Imagination Station

Last Updated by Anna McDonald on

When local philanthropists Quint and Rishy Studer offered WSRE the use of a large indoor space inside the Pensacola Bayfront Stadium, the station never would have dreamed of everything that has unfolded at the WSRE PBS KIDS Imagination Station. With additional foundation and community support, the Imagination Station has become the “go-to” venue for the PBS KIDS crowd and their families.

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WFSU's Community Engagement Recognized by NETA

Last Updated by Anna McDonald on

WFSU was one of three stations recently honored by NETA’s 2015 Education & Community Engagement Collective Impact Achievements. WFSU’s robust community involvement, which includes the station’s PBS KIDS outreach activities and education services, was recognized as an example of exemplary collective community impact.

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Prairie Public ‘Pop-Up’ Proves to be Popular

Last Updated by Anna McDonald on behalf of Tammy Swift on

One of the challenges we’ve found when holding community outreach events is that the population we'd most like to reach doesn't always have the means or time to get there. So Prairie Public Education Services in Fargo has begun staging “Pop Up with Prairie Public” events – spontaneous “happenings” in which we suddenly show up in targeted neighborhoods instead of expecting them to come to us.

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KLRN’s Virtual Classroom Engages Families Beyond Broadcast

Posted by Anna McDonald on

What started as a conversation with an active station Twitter follower -- who also happened to be a homeschooling mom -- has emerged as KLRN's Virtual Classroom, an innovative way for the station to deepen its engagement with local kids, parents and educators in San Antonio, and to expand its education services to a broader audience.

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In Lubbock, Families Come Out for PBS KIDS Summer Safari

Posted by Anna McDonald on

It was all hands on deck for Texas Tech Public Media (KTTZ) this past July, as the station hosted a free PBS KIDS Summer Safari event for the small community of Lubbock, TX. Held at the Science Spectrum-Omni Theatre, a local science museum and education center, the event provided local families with entertainment and PBS KIDS STEM and literacy-based activities.

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Summer Learning Family Fun Day in Mississippi

Posted by Anna McDonald on

Like many other stations across the country, Mississippi Public Broadcasting (MPB) hosted a Summer Learning Family Fun Day on June 20, 2015, National Summer Learning Day. Held at the Jackson Convention Complex, the event focused on engaging the community about the importance of school readiness and continuous summer learning.

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PBS SoCaL Keeps Kids Learning This Summer

Last Updated by Anna McDonald on

PBS SoCaL celebrated National Summer Learning Day on June 20 to build awareness about the need for high-quality resources to reduce the summer learning slide in low-income communities. The station partnered with LA Plaza de Cultura y Artes -- a local Mexican-American museum and cultural center -- and 13 RTL partners to provide access to quality hands-on literacy and STEM learning experiences. 

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In Cleveland, Closed Captioning is an Effective Entry Point for Long-Term PBS KIDS Sponsorship

Last Updated by Anna McDonald on

WVIZ/ideastream® built a sponsorship package around the idea that its closed captioning service is one of the more visible and familiar examples of the station's public service. This positioning captured the attention of a long-term prospect -a children's hospital --that signed on as a sponsor and has renewed for 2 years since.

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At WSKG, Leveraging the PBS KIDS Writers Contest to Engage Major Donors

Posted by Anna McDonald on

Using the PBS KIDS Writers Contest as the focus, WSKG successfully solicited its Leadership Society for additional gifts in support of the station’s commitment to literacy and early education. After some advance work researching and cultivating donor interests, WSKG sent a direct appeal to Leadership Society members which resulted in additional fiscal-year-end funding for the station.

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KIXE’s Kids Club Proves an Effective Corporate Prospecting Vehicle

Posted by Anna McDonald on

KIXE has found a way for its local Kids Club to offer unique value to prospective sponsors and members alike, allowing the Kids Club to not only pay for itself (and then some!), but to also meaningfully engage qualified corporate sponsorship prospects.  

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Kids Compete for STEM Fair Prizes at OETA’s Inaugural PBS KIDS SUMMERFEST

Posted by Anna McDonald on

Over 3,000 people attended OETA’s first annual free PBS KIDS SUMMERFEST last month at the Greenwood Cultural Center in Tulsa. Targeting kids aged 4-8, the six-hour event consisted of 20 learning activity stations, physical activity, a STEM Fair and a day-long concert just for kids.

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Planning Underway for WJCT’s Annual TEACH Conference

Last Updated by Anna McDonald on

WJCT knows that the ability of PBS KIDS to empower children for success in school and in life is strengthened when PBS and its member stations can be proactive in including parents, teachers and caregivers as learning partners. WJCT is planning for its fourth annual TEACH Conference - an event designed to engage, empower and inspire local teachers- scheduled for September 12 in Jacksonville.

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Prairie Public Celebrates Summer Learning & Literacy in Fargo

Last Updated by Anna McDonald on

More than 1,100 families celebrated a day of literacy and learning when Prairie Public joined with community partners, the United Way of Cass-Clay and the Fargo Park District, to host the station’s 12th annual Share A Story event at Rheault Farm on June 6, 2015.

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