PBS KIDS and Whole Foods Market have once again joined together to support the development of children’s educational media and the Whole Kids Foundation.

Building on a shared healthy eating initiative started last year (pbskids.org/healthykids), a new partnership will bring PBS KIDS’ line of educational and earth-friendly toys exclusively to the supermarket’s customers for the holiday season. Gift givers can find the PBS KIDS toy line, including classic wooden toys and soft plush animals, at Whole Foods Markets nationwide in the retailer’s Whole Body department.

PBS KIDS’ new line of products is designed to inspire creative curiosity, while supporting the development of healthy, happy kids. One-hundred percent of PBS KIDS’ net proceeds will benefit the media brand’s mission of empowering children through knowledge, critical thinking and imagination, while Whole Foods Market will donate one percent of total sales, up to $25,000, to Whole Kids Foundation, an organization dedicated to improving children’s nutrition and wellness.

Appropriate for young children ages six months to three years, the PBS KIDS toy line features: race cars made from recycled milk bottles; colorful, wooden vehicles assembled by hand from local wood in Vermont; shape sorters (recently named a National Parenting Publications Awards (NAPPA) silver award winner) and stackers that inspire a love for fruits and veggies; super soft plush animals made with phthalate- and PVC-free materials; and organic t-shirts and infant onesies with vintage designs.

Each item in the PBS KIDS toy line is made with safe, non-toxic materials and inks, and all packaging is made from recycled materials. Many of the toys are produced in the USA from sustainable materials, responsibly harvested from local communities

Learn more.