Vegas PBS Addresses Childhood Obesity by Keeping Kids Fit
Vegas PBS, working with many local and national partners, has a long-term, multi-year commitment to addressing childhood obesity. The Vegas PBS Keeping Kids Fit (KKF) initiative targets families with children ages 2-12 from primarily low-income, African-American and Hispanic/Latino backgrounds, promoting a lifetime made of healthy habits.
With funding from CPB, the project was assembled and is guided by a community advisory council of childhood nutrition experts, educators, health professionals, and outreach partners in keeping the Vegas PBS Keeping Kids Fit content valuable to the community. Vegas PBS is also working with a wide array of companies, organizations, schools, foundations and individuals as community partners participating in and supporting the project.
One exciting element about Vegas PBS Keeping Kids Fit is that the engagement strategy is multi-platform; the station uses technology across the media spectrum –TV, online, mobile -- to share resources and foster community conversations about healthy living.
For example, local children have recorded and reflected upon striving for a healthy lifestyle by using video cameras to document their experiences for broadcast and web-based offerings. Television programs, featuring health experts and civic leaders, accompany this family-based outreach project. Beyond discussing the issues, Vegas PBS provides workshops, community events and online tips and resources helping children and families maintain healthy habits for a lifetime. Many of these resources are also available in Spanish.