PBS KIDS is committed to making a positive impact on the lives of children through curriculum-based media, using new and traditional platforms to support children in their acquisition of knowledge and critical thinking skills while empowering their imagination and curiosity of the world.
We are proud to be the leader in educational children’s media. The broadcast programming made available through local PBS member stations reached 77% of all kids age two to eight during the 2013-‘14 season (Nielsen NPower, September 23, 2013 – September 21, 2014). Across all platforms, our monthly average number of streams for PBS Kids content is 357 million from December 2013 – November 2014 (Google Analytics).
We are also recognized by our industry. In February 2014, PBS KIDS was named Channel of the Year and Best Channel Website at the Kidscreen Awards, which celebrate the year’s best in children’s media and broadcasting.
Most importantly, we are trusted and relied upon by parents. Nine of ten parents are likely to use PBS KIDS as a resource for school preparedness.*
We are making an impact in communities, too. In partnership with over 350 local stations and local and national corporate and not for profit organizations, PBS KIDS helps children across the country to realize a love of learning and reach their full potential. From innovative programs bringing educational technology and content to underserved communities, to summer reading and learning initiatives and fun, exploratory family days – PBS KIDS is in communities, year round.
We are also a partner to America’s educators. We provide research-based content including video, digital games and curriculum supports, to help teachers and caregivers in formal and informal educational settings. PBS LearningMedia offers over 87,000 curriculum-aligned digital resources available for free to PreK-12 educators nationwide with more than 1.5 million teachers with registered access to PBS LearningMedia. PBS member stations are critical members of their local educational community, working with state and local schools, library systems, social service agencies and more to ensure that PBS KIDS content reaches children in meaningful ways.
This blog highlights a few of the ways PBS KIDS and PBS member stations are working to fulfill our shared mission to open worlds of possibilities for America’s children.
*Source: Understanding School Preparedness, a web-based Survey of 1,026 U.S. parents with children ages 2-6 living at home, conducted January 11-25, 2014 by Smarty Pants Research on Behalf of PBS.